Overview of the position: Oversee efforts to recruit and sustain a diverse, active membership in the state.

Overall responsibilities:

• Assemble a state membership committee to develop and implement your state's membership activities.

• Evaluate previous state membership development efforts, assess current membership and state demographics, and identify underrepresented groups you would like to recruit. 

• Develop a state membership action plan with measurable goals and objectives. Your plan should support branch and state recruitment efforts and recognize branches for growth, retention, diversity, and significant anniversaries. 

• Ensure that membership development priorities are integrated throughout your state's strategic plan.

• Communicate your state membership goals to your branches and support their membership development efforts.

• Renew state members-at-large and encourage them to become branch members when possible.

• Seek out opportunities to promote membership, sponsor membership events, and facilitate membership recruitment at activities and events.

• Work with other state officers and committees to integrate membership with other state priorities including diversity, program, public policy and the Voter Education Campaign, LAF, the Foundation, leadership, and visibility. 

• Promote the formation of branches and satellites in the state. Serve as a key resource for branch and student organizers and for branches that are developing satellites, disbanding, or merging. 

• Report on state membership statistics and trends as requested. 

• Develop and oversee the membership budget in your state. 

Specific responsibilities to branches in your state: Maintain regular contact with your branch membership vice presidents and support their membership development efforts through motivation, encouragement, regular communication, technical assistance and support, and membership recruitment workshops and training at state and regional conferences.

Specific responsibilities to the Association: Compile, maintain, and submit all membership reports and dues and fees as requested and adhere to all Association membership policies. Encourage branches to do the same. 

Specific leadership skills helpful to the position: Planning and goal setting, communications, marketing, team building, consensus building, and leadership development.

Time commitments: Along with the time necessary to accomplish the above responsibilities, serve on the state board of directors and other committees as assigned. Attend state conventions and board meetings. Attendance at regional conferences and the AAUW national convention is strongly encouraged. 

Available resources: AAUW Membership Committee and staff, membership brochure, Member Guide to AAUW, Branch Presidents/State Leader Mailings, Membership Tool Kit, Leader Tool Kit, Diversity Tool Kit, Branch and State Finance Tool Kit, AAUW in Action, membership campaign materials, and recognition program materials.

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