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State Communications Position Description

Overview of the position: Gain visibility for AAUW's mission and programs among AAUW members and external audiences statewide. 

Overall responsibilities:

  • Evaluate previous state communications efforts and assess current needs.

  • Develop a communications action plan with specific and measurable goals and objectives.

  • Convene a state communications committee. Assign accountability for the various components of your communications plan, such as media relations, newsletter development and distribution, and website creation and maintenance.

  • Work with other state officers and committees to help gain visibility for state priorities including program, public policy and the Voter Education Campaign, membership, diversity, LAF, the Foundation, and leadership. 

  • Serve as a consultant to branch communications chairs in the areas of media relations, newsletters, websites, and planning and goal setting.

  • Serve, along with your state president, as a media spokesperson in your state.

  • Develop and oversee the communications budget in your state.

Specific responsibilities to branches in your state: Maintain regular contact with branch communications chairs. Share successful media, publications, and website strategies with branches.

Specific responsibilities to the Association: Gain visibility for AAUW initiatives by disseminating AAUW information to the media in your state. When representing AAUW, adhere to AAUW positions on key issues. Adhere to the AAUW style guide. Send press clippings to the Association.

Specific leadership skills helpful to the position: Public speaking, media relations, marketing, planning, team building, consensus building, publications, and website management and design.

Time commitments: Along with the time necessary to accomplish the above responsibilities, serve on the state board of directors and other committees as assigned. Attend state conventions and board meetings. Attendance at regional conferences and the AAUW national convention is strongly encouraged.

Available resources: AAUW's website; AAUW in Action; AAUW Outlook; Washington Update; Get the Facts; Leader Tool Kit; Diversity Tool Kit; President's Tool Kit; recognition program materials; AAUW's style guide; and AAUW media relations, publications, and website staff.

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