Overview of the position: Oversee efforts to recruit and sustain a diverse, active membership in the branch.

Overall responsibilities:

• Recruit a branch membership team to help plan and implement strategies for identifying, recruiting, and retaining branch members.

• With your team, evaluate previous membership development efforts, assess current membership and community demographics and identify underrepresented groups you would like to recruit. 

• Develop a membership action plan with specific and measurable goals. 

• Ensure that membership development priorities are included your branch's annual plan.

• Work with other branch officers and teams to integrate membership with other branch priorities. 

• Seek out opportunities to promote AAUW membership at branch and community events. 

• Manage the membership recruitment and retention process, following up with your finance officer to ensure proper collection and processing of applications and dues and fees payments and analyzing data on branch membership renewals, recruitment rates, and reasons for nonrenewal.

• Ensure that the branch has a comprehensive orientation program that provides opportunities for new members to become involved. 

• Ensure that the branch budget reflects membership priorities.

Specific responsibilities to your state: Maintain regular contact with your state membership vice president and report on member interest surveys and other activities as requested. Adhere to all state membership policies. Share successful membership recruitment strategies with your state membership vice president and other branches.

Specific responsibilities to the Association: Compile and submit Association membership reports as requested and adhere to all Association membership policies.

Specific leadership skills helpful to the position: Planning and goal setting, communications, marketing, team building, consensus building, and leadership development. 

Time commitments: Along with the time necessary to accomplish the above responsibilities, serve on the branch board of directors and other committees as assigned. Attendance at state conventions, regional conferences, and the AAUW national convention is strongly encouraged. 

Available resources: AAUW Membership Committee and staff, state MVP, membership brochure, Member Guide to AAUW, Membership Tool Kit, Leader Tool Kit, Diversity Tool Kit, Branch and State Finance Tool Kit, AAUW in Action, membership campaign materials, and recognition program materials.

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